Enjoying morning Coffee with a newspaper in hand has been transitioned to the same Coffee but with mobile and busy fingers as scrolling down the news and checking out the random ads. Wondering how the World has made its colossal expansion in the technologies?? Yes, we can skip a meal for hours, but not our gadgets for a minute. You know what!! About 63% of web visits are done via mobile.
Almost every one of us is always online. More than 50% of the world population is using internet. But still many of us are unaware how the Digital World is going to be. Considering this, one just cannot ignore the present Marketing Strategies by which one can prosper in future.
Importance of Digital Marketing
We must Know the ins and outs of the Digital Marketing to survive today’s World. Marketing right from a mere things to an expensive service are digitalized these days. Because any product when promoted by Digital means reaches people so effectively. But It is observed that only 35% of the people are organized about their Digital Marketing Strategy.
Online Marketing of any service or a product these days influences people so effectively which succeeded the traditional Techniques in all the ways. The brand awareness reaches to an extent through various social broadcasts and even the revenues are examined to be higher which anyone requires for a successful path, especially for the existing marketing professionals and the Entrepreneurs since they are the ones who should boost up their business strategies to the next level with Digital Marketing.
Your customers are readily available:
Nowadays people tend to live in digital world. We no more prefer to go for a TV ad or a sales rep to know the products or a service. We directly enquire Google and make many searches every day to get to know about them. This enhances the customers for a digital approach.
More than 50 million Small Businesses using Facebook Pages to connect with their Customers
Your competitors can be easily reviewed:
When you don’t see your website among the search results, then that troubles you. This shows that your competitors are way more ahead than you. Thus, it is important to learn the tactics to overcome such marketing difficulties.
Your Customers wants you to be networked:
The conventional marketing styles are observed to be outdated and are restored by Digital Marketing. Customers nowadays prefer prompt responses. So they expect you to be always online. This advances for a better business.
Interaction between the brands and the Customers:
Apart from many reviews and recommendations, today a person quickly wants to know more about the brand or a service. So Online marketing serves the platform for the brand and the Customer engagement.
Apart from the Business perspective, the other main categories who can make the best use of Digital media are the students. Impact of Social Media and internet on Students can’t be described in words. (See our post on how social media helped saved an ancient sport with the help of students) Many doors are wide open for them as they can have a thriving Digital Marketing career on many specializations that includes SEO, SMO, PPC, Web analytics, Content or e-mail/SMS marketing techniques, etc. which could satisfy a Job seeker. Thus Social Media Marketing which is synthesized with the Search Engine Optimization Techniques can result in developing effective Website Organic Traffic and create Brand awareness.
Every one of us prefers to make a choice on a cost effective method also which engages both customers and the clients in a most convenient way. This admits the Digital Marketing importance for every Business to shine and grow in this Digital Era.
To depict, Bill Gates stated that: “if your business is not on the web, then your business will be out of business”, with no delay switch your marketing techniques for business to the web!!
Every day the Digital World is emerging with as many updates as possible. So get yourself Digitally optimized to see the advancements in marketing techniques for your business. You can also refer our post on Why Learning Digital Marketing is Good for Your Career to help you analyse the career prospects in Digital field.