{"id":117,"date":"2015-12-29T05:09:38","date_gmt":"2015-12-29T05:09:38","guid":{"rendered":"http:\/\/blog.esearchadvisors.com\/?p=117"},"modified":"2024-04-27T14:41:32","modified_gmt":"2024-04-27T09:11:32","slug":"recapitulation-of-digital-world-2015","status":"publish","type":"post","link":"https:\/\/www.esearchadvisors.com\/blog\/recapitulation-of-digital-world-2015\/","title":{"rendered":"Recapitulation of Digital World 2015"},"content":{"rendered":"<p><strong>Penguin Update<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Penguin-Update.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-118 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Penguin-Update.png\" alt=\"Penguin Update\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Penguin-Update.png 600w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Penguin-Update-300x200.png 300w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Penguin-Update-177x118.png 177w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>The main focus of Penguin algorithm is to correct the web spam problems and non-ethical way of generating high volumes of links. Penguin algorithm blackens dreadful contents and links from articles that have used article spinning software. The page ranking system pattern will ignore these backlinks.<\/p>\n<p>In the previous version of this Google algorithm you will get penalized. Disappearing of websites from Google search results can be problematical. It is hard to digest the fact of waiting for months until the next release of algorithm. An opportunity to submit a request of reconsideration for websites ended up in black list was made by Google when the penguin code was updated.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>This update allegedly affected about 1% of Google search queries.<\/li>\n<li>In 2014, the query volume of almost 12 billion searches per month.<\/li>\n<li>Each month over 120 million searches were affected by the refresh of the algorithm.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Google Panda<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Google-panda.png\"><img decoding=\"async\" class=\"size-full wp-image-119 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Google-panda.png\" alt=\"Google panda\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Google-panda.png 600w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Google-panda-300x200.png 300w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Google-panda-177x118.png 177w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Panda 4.2, an algorithm which focuses on content quality, ranking high with this latest version algorithm in the SERPs absolutely made a hard landing on websites with poor content. Updates on this algorithm were made in the past, but this latest update the major aspects of the code were amended.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Pirate Update<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Pirate-update.png\"><img decoding=\"async\" class=\"size-full wp-image-120 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Pirate-update.png\" alt=\"Pirate update\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Pirate-update.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Pirate-update-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Penalizing websites that has a high volume of Copyright Violation Reports, in the latest update of pirate algorithm Google executed Google bomb fix to prevent biased Listings in Google Maps for arresting the copyright violation. Crowdsourcing is another issue caused many places to be appropriate for offensive words and the entire web go down in Google maps.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Encouraging the Use of HTTPS<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Encouraging-the-Use-of-https.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-121 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Encouraging-the-Use-of-https.png\" alt=\"Encouraging the Use of https\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Encouraging-the-Use-of-https.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Encouraging-the-Use-of-https-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Google announced an update that HTTPS (Hyper Text Transfer Protocol Secure) as a metric to appraise ranking preference. By doing this the webmasters got an inducement to move to HTTPS instead of being in less secure HTTP because it uses the secured socket layer (SSL) &amp; transport layer security (TLS).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&nbsp;<\/strong><strong>Google Will Restrict Access to the Keyword Auto-Completion API<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Keyword-restrict.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-122 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Keyword-restrict.png\" alt=\"Google Will Restrict Access to the Keyword Auto-Completion API\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Keyword-restrict.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Keyword-restrict-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Auto completion API is a good tool that developers in all platforms using today, this is hard for the understanding of the less technical people. Everyone using Google very well know this auto completion feature. Now Google thinking about the keywords irrelevancy and the distractions caused by this keyword auto completion, they are going to restrict this access in the near future.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The SERP CTR<\/strong><\/p>\n<p><strong>&nbsp;<a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/The-SERP-CTR.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-123 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/The-SERP-CTR.png\" alt=\"The SERP CTR\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/The-SERP-CTR.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/The-SERP-CTR-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/strong><\/p>\n<p>In Pay per Click the CTR (Click through Rate) increases the quality and position of the ad. Likewise search engine result pages CTR can also increase the ranking of the <a href=\"http:\/\/www.esearchadvisors.com\" target=\"_blank\" rel=\"noopener\">websites<\/a> but nothing to do with the quality of the websites.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Social in search (Don\u2019t ignore social media)<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Social-Media.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-124 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Social-Media.png\" alt=\"Social in search \" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Social-Media.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Social-Media-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Nowadays we get lot of stories and information through social media\u2019s most of them before it gets shared people catches them through word of mouth and intends to search in Google and gets those tweets and other social media links which shares that information.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mobile Friendliness<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Mobile-Friendliness.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-125 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Mobile-Friendliness.png\" alt=\"Mobile Friendliness\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Mobile-Friendliness.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Mobile-Friendliness-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Many companies started involving App\u2019s into their business, Mobile Friendliness as become a major ranking factor. Search engine giants like Google, Bing and other search platforms are now has set their sights on.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Structured Data<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Structured-data.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-126 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Structured-data.png\" alt=\"Structured data\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Structured-data.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Structured-data-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Another important ranking factor is to increase the weightage of structured data (Any data that exist in in a fixed record or file).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Engagement<\/strong><\/p>\n<p><a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Engagement.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-127 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Engagement.png\" alt=\"Engagement\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Engagement.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Engagement-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The visitor\u2019s spend time in website for a long extent or hastily leaves are also another rank deciding aspect.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How Rank Brain Changes Entity Search<\/strong><\/p>\n<p><strong>&nbsp;<a href=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Rank-brain.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-128 aligncenter\" src=\"http:\/\/blog.esearchadvisors.com\/wp-content\/uploads\/2015\/12\/Rank-brain.png\" alt=\"How Rank Brain Changes Entity Search\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Rank-brain.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2015\/12\/Rank-brain-300x150.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/strong><\/p>\n<p>Rank brain is how the results appear on a Google search page and gets ranked. Hundreds of signals sent into the algorithm for determining these results. The third- most signal subsidizing to the result of a search query.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Penguin Update The main focus of Penguin algorithm is to correct the web spam problems and non-ethical way of generating high volumes of links. Penguin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133],"tags":[61],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-updates","tag-google-algorithm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recapitulation of Digital World 2015 | E-Search Advisors Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esearchadvisors.com\/blog\/recapitulation-of-digital-world-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recapitulation of Digital World 2015 | E-Search Advisors Blog\" \/>\n<meta property=\"og:description\" content=\"Penguin Update The main focus of Penguin algorithm is to correct the web spam problems and non-ethical way of generating high volumes of links. 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