Social Media Optimization (SMO) refers to the promotion of brand (product\/service) through various social networking platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. Social Media platforms are one of the greatest assets for improving a site\u2019s organic search results and Web Traffic.<\/p>\n\n\n\n
Interacting with\nfriends and family across long distance has been a major concern from\ncenturies. But now, communication made much easier and faster with the presence\nof social media.<\/p>\n\n\n\n
By 2006, Social Media sites like Facebook and Twitter became popular throughout the world. These sites still enduring as some of the most popular social networks on the Internet. Other sites like Tumblr, Spotify, Foursquare, Snapchat, Pinterest, etc. also popping up with social networking niches.<\/p>\n\n\n\n
In India, about 2\/3rd of the population spends time on different social networking sites which have reached to 351.4 million users in 2019. Live chat, instant status update, image and video-sharing have become a trend.<\/p>\n\n\n\n
On the other hand, the use of social media has seen a drastic change. Companies started using social media for establishing a brand\u2019s awareness, to maintain an online reputation, and to interact with the customer to build engagement. About 95.7% of organizations use social media to build communities<\/a>, 76.1% for highlighting brand news, and other platform parameters also include a number of likes, share, and comment. The role of social media in business and consumer market is undeniable. It replicates the change in consumers\u2019 behavior used by brands to build communities for interaction and spreading the news. <\/p>\n\n\n\n Thereby, the impact of social media on business is leading its popularity beyond the core role of mere communicating information.<\/p>\n\n\n\n