{"id":2100,"date":"2020-02-10T19:00:58","date_gmt":"2020-02-10T13:30:58","guid":{"rendered":"https:\/\/www.esearchadvisors.com\/blog\/?p=2100"},"modified":"2024-04-27T13:13:21","modified_gmt":"2024-04-27T07:43:21","slug":"microsoft-advertising-rolls-out-new-features-for-shopping-campaigns","status":"publish","type":"post","link":"https:\/\/www.esearchadvisors.com\/blog\/microsoft-advertising-rolls-out-new-features-for-shopping-campaigns\/","title":{"rendered":"Microsoft Advertising rolls out New Features for Shopping Campaigns"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">Microsoft Advertising is rolling out\nnew functionalities for running effective shopping campaigns which are designed\nto help Advertisers that saves time and gain more insights simultaneously.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Based on the Advertiser&#8217;s feedback, we have listed&nbsp;4 new capabilities on how you can organize complex shopping campaign Product Groups<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filter, sort, and pivot product groups into a new list view<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apply\nbulk changes faster<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure\npercentage-based changes in bidding<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View side-by-side performance data while subdividing Product Groups<\/li>\n<\/ul>\n\n\n\n<p>Also see how <a href=\"https:\/\/www.esearchadvisors.com\/blog\/microsoft-and-verizon-joins-hands\/\"><em>One Single Ad Platform that Serves 3 Different Search Engine Audiences<\/em><\/a><\/p>\n\n\n\n<p class=\"has-text-align-justify\">In the previous version, Advertisers were able to view only specific group of product Ads which were arranged in a hierarchy view. But now with the new \u2018List View\u2019, Advertisers can view all product groups across an entire account, campaign, or ad group. This new feature also helps an Advertiser to sort list product groups based on name, bid, or specific performance metrics.<\/p>\n\n\n\n<p class=\"has-text-align-center\">                         <img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"345\" class=\"wp-image-2105\" style=\"width: 550px;\" src=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/1.png\" alt=\"\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/1.png 740w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/1-500x314.png 500w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p class=\"has-text-align-center\">                <img decoding=\"async\" width=\"600\" height=\"168\" class=\"wp-image-2106\" style=\"width: 600px;\" src=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/2.png\" alt=\"\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/2.png 800w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/2-500x140.png 500w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/2-768x215.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\n\n\n<p class=\"has-text-align-justify\">Sorting product groups by bids makes it possible to make bulk changes more faster than before. Now Advertisers have the option to edit bids by increasing or decreasing the percentage, as well as can specify a maximum bid threshold.<\/p>\n\n\n\n<p class=\"has-text-align-center\">                          <img decoding=\"async\" width=\"550\" height=\"414\" class=\"wp-image-2107\" style=\"width: 550px;\" src=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/3.png\" alt=\"\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/3.png 604w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/3-500x377.png 500w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p class=\"has-text-align-justify\">To help Advertisers make more informed about\nbidding decisions, Microsoft Advertising has integrated performance data into product\ngroup subdivisions.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">With this data, Advertisers can see how certain categories are currently performing, which can assist with deciding how to set up product groups.<\/p>\n\n\n\n<p class=\"has-text-align-center\">                       <img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"323\" class=\"wp-image-2109\" style=\"width: 550px;\" src=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/4.png\" alt=\"\" srcset=\"https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/4.png 692w, https:\/\/www.esearchadvisors.com\/blog\/wp-content\/uploads\/2020\/02\/4-500x293.png 500w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n\n\n\n<p class=\"has-text-align-justify\"><em>\u201cAll of these\nimprovements will save you time and make it easier to view performance of your\nProduct Groups and make bulk changes to bids and Product Group divisions.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify\">These changes will be rolling out to all Shopping Campaign advertisers over the next few weeks.<\/p>\n\n\n\n<p>Also see how <em><a href=\"https:\/\/www.esearchadvisors.com\/blog\/google-is-expanding-shopping-campaign-to-gmail-users\/\">Google is Expanding  Shopping Campaign to Gmail Users<\/a><\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify\">To explore more updates on Microsoft and other <a href=\"https:\/\/www.esearchadvisors.com\/pay-per-click-training\/\">Advertising Campaign strategies<\/a> <a href=\"https:\/\/www.esearchadvisors.com\/blog\/\">subscribe to our Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising is rolling out new functionalities for running effective shopping campaigns which are designed to help Advertisers that saves time and gain more insights [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[428],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Advertising rolls out New Features for Shopping Campaigns | E-Search Advisors Blog<\/title>\n<meta name=\"description\" content=\"Microsoft Advertising is rolling out new functionalities for running effective shopping campaigns which are designed to help Advertisers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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