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Why Digital Marketing is necessary for Business?
Digital Marketing is promoting anything by means of internet. Nowadays, as Digital Marketing is considered to be very effective than the Traditional Marketing almost in all the ways, many Businesses now use Digital Marketing Strategies to,
Top Companies Using Digital Marketing Strategies
FBB - Fashion at Big Bazaar
FBB’s #DropThePants campaign was created to promote their summer collections have made 80% growth in their sales. They mostly promoted in twitter.
Amul ads are one of the fascinating posts in the social forum which had never missed to catch our eyes through their trendy concepts along with their brand essence.
Ola created campaign on #OlaBaashhaMela to cheer the entrepreneurs, who can own and drive their auto rickshaw. This promotion happened on re-release of ‘Baasha’ movie. This stirred up the audience and there were 234 mentions on twitter with 3.89 million impressions and 996 mentions on Facebook with a total of 13 million impressions. This campaign welcomed 25000 active participants.
Why ‘E-Search’ + ‘Your Business’
is ‘Your Benefit’ ?
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See What Flipkart's CMO Talks About Digital Marketing
“Digital marketing is over-abused and under-leveraged.” Besides, he also added that content marketing strategy is their essence so they work on good mobile contents, stating, “You need a content marketing strategy which is not just a beautiful creative but which also drives commerce.”
Digital is no longer a medium, but a way of doing business. The digital transformation is affecting every business and agencies and marketers and whoever doesn’t recognize this will be left behind. Digital is a behavioral change taking place with the consumers, not just a way of building a brand. This is a critical difference many don’t understand.
Ashish Bhasin, CEO-South Asia at Dentsu Aegis Network