Digital Marketing Course in Chennai
Internet along with any form of digital media was not always popular and affordably accessible to people in all parts of India and Chennai since the very beginning. Even though our world today is largely digitalized, it hasn’t always been that way. It had an apparently insignificant start. It was a gradual process which saw a commendable progress in 2012. With the web constantly evolving to make it more user friendly platform rather than a medium of passive learning, it did not take long for companies to realize that their online presence via digital marketing opened doors of excellent opportunity for business in Chennai. The Digital Promotional industry is also expanding creating innumerable job opportunities in India as well as in and around Chennai. Chennai, being one among the major cities in the country, has adapted Digital Advertising methods rapidly.
Stats show about 1.8 lakh job vacancies have come up in Chennai for the year 2018 which is expected to rise to 4 lakh job openings by 2020 because more number of businesses have started adapting online promotional methods. So taking up a Digital Marketing course in Chennai presents you with wide range of career options. Learning a Digital Marketing Course won’t restrict you to a specific job profile in Chennai. Better salary is one of the most fascinating advantages due to the increasing scope of Digital Marketing in Chennai. Possessing a degree is not a requirement for taking up a Digital Marketing program. Your daily social media activity can turn into your professional career, an alluring advantage. Also, this Digital Marketing course is not a tough one to master when compared to all the other fields and courses in Chennai.
Diploma in Digital Marketing Course
Obtaining a Diploma in Digital Marketing Course at ESearch Advisors in Chennai yields fruitful benefits by helping you master techniques and strategies of digital promotional method. A Diploma in Digital Marketing course is befitting for a wide range of people such as fresher, job seekers, freelancers, home makers, marketing professionals, business owners, entrepreneurs and people with basic computer knowledge. For example a fresher gets to learn all new marketing strategies and techniques. Zero experience is not a drawback for a newbie. Skillfulness, creativity and analytical ability are required to enter this field. When it comes to marketing professionals getting a Diploma in Digital Marketing will upgrade their skills in-order to multiply a company’s brand awareness over 10 times, generate more leads, surge revenue and sales, and get instant and measurable results. So, Marketing professionals are looking for just that extra cutting edge to enhance their business. Learning Diploma in Digital Marketing enables you to land in well-paid jobs in Chennai with perfect work life balance and build your progressive career.
Diploma in Digital Marketing Course Syllabus
- Define Marketing (Traditional)
- Types of Marketing
- Evolution of Marketing
- Aim of Digital Marketing Strategy
- Traditional Vs. Digital Marketing
- Digital Marketing for Employment
- Digital Marketing for Business
- Purpose of Digital Marketing
- Digital Marketing Strategy
- Features of Digital Marketing Strategy
- How to Identify your Target Audience?
- How to do Competitor Analysis for your Business?
- What is Internet?
- How Website Works?
- Explanation of a Website and its Components?
- Significance & Benefits of having a Website
- Elucidate the Types of Website.
- Interpret & Introduction to Front-End of a Website
- Interpret & Introduction to Back-End of a Website
- How to Plan for a Website?
- Explain the Difference between Domain & Hosting?
- List the Types of Website Creation in Different Platforms?
- Introduction & How to Install, Edit and Complete a Website through WordPress
- Introduction & How to Create, Edit and Complete a Blogging through Blogger
- List of steps to do in both Designing and Building of a Site.
- How to do Before and After Launching of the Website through Testing and Debugging
- Introduction to basic HTML Structure and their use
- Introduction to basic SEO Tags and their use
- Introduction to Search Engine & its types?
- How Search Engine Works?
- Introduction to SEO
- Differentiate between Organic & Paid Search.
- What is Search Engine Algorithm?
- What are Keywords and its types?
- How to find the Right Keywords for the Website?
- How SEO is Planned Based on the Website Type?
- How SEO Benefits for Business?
- Define and Explain Search Engine Ranking Factor
- Define Search Engine Optimization Techniques
- On Page Optimization
- Define & Explain On Page SEO
- List of Factors which Determine the On Page Optimization
- How to do a Keyword Research and Mapping for a Site
- How does Content Optimization Benefit On Page SEO.
- List the Process of On Page Optimization
- Off Page Optimization
- Define & Explain Off Page Optimization
- How to Rank Keyword through Off Page Optimization
- How to Create Backlinks?
- How does a Link Building Technique Work?
- How does Dofollow and Nofollow Link Factor Work.
- Define & Explain the Process of Off Page Optimization
- Elucidate the Importance of Competitor’s Growth Hacking.
- List the types & Significance of Reporting for Off Page Submission
- Introducing Google Tracking Tools
- the Google Analytics Layout
- Google Analytics Reports
- What is Search Console?
- Why use Search Console?
- Google Tag Manager Overview
- Setup and Installation
- Introduction to Pay-Per-Click
- How Paid Search Differs from Organic Search?
- Google Ads Vs. Bing Ads
- Components of Google & Bing Ads:
- Keyword Research
- Account and Billing
- Campaign & its Features
- Ad Groups
- Budget & Bidding
- Ad Copies
- Ad Extensions
- Landing Pages
- Important Metrics in Google Ads
- Avg. CPC
- Avg. Position
- Qual. Score
- Important Metrics in Bing Ads
- Define A/B Testing
- How to Monitor a Campaigns Performance?
- Key steps to Manage the Campaigns
- Ad Groups Splitting
- Negative Keywords
- Budget and Bidding Adjustments
- Keywords/Ads/Landing Page Reviewing
- Measuring Results & Reports
- Case Studies
- Facebook – Facts and History
- Facebook Optimization
- Organic: Facebook Marketing
- Paid: Facebook Marketing
- Twitter – Facts and History
- Twitter Optimization
- Organic: Twitter Marketing
- Paid: Twitter Marketing
- Instagram – Facts and History
- Instagram Optimization
- Organic: Instagram Marketing
- Paid: Instagram Marketing
- LinkedIn Optimization
- Organic: LinkedIn Marketing
- Paid: LinkedIn Marketing
- Google Plus – Facts and History
- Google Plus Optimization
- Organic: Google Plus Marketing
- YouTube Facts and History
- YouTube Optimization
- Paid: YouTube Marketing
- Snapchat – Facts and History
- Snapchat Optimization
- Organic: Snapchat Marketing
- Paid: Snapchat Marketing
- Types of Snapchat Ads
- Snapchat Ad Reporting and Analytics
- Marketing tool introduction
- Working Methodology
- Report Extraction
- Analysis of Report
- Introduction & Scope of Content Marketing
- Storytelling – an Introduction
- Art of Storytelling
- How to Generate Content Ideas
- Planning a Long-Term Content Strategy
- Building a Content Creation Framework
- Becoming an Effective Writer
- Extending the Value of Content through Repurposing
- How to Effectively Promote Content
- Analyzing and Measuring your Content
- Developing a Growth Marketing Mentality
- Mini Project – Blog Post
- Mini Project – Content Strategy Plan
- Introduction to Email?
- Email Marketing Content Strategy
- Email Machine – the Strategy ( Leads , Type of Mails, Subjectline, )
- Email Frequency
- Why People Don’t Buy
- The Fuel – Value
- Triggers in Email Using 4ps
- What is Email Marketing? How does Email Marketing Work?
- Why is It Important to use Email Marketing?
- How Can You Effectively use Email Marketing?
- How do I Setup Email Marketing?
- Email Optimization and Testing
- Measuring Success with Email Analytics
- List of Email Marketing Software Available
- Activity: Email Marketing Practical Assessment
- What is Mobile Marketing and how does It Work
- Why You Need Mobile Marketing
- Types of Mobile Marketing Strategy
- Create Mobile Buyer Persona
- Set Goals and Establish KPIs
- Know Google Ads – Mobile Marketing
- Know best Mobile Marketing Practices
- Have Mobile Friendly Website
- The Right Mobile Marketing Tools your Business Needs
- Monitor your Mobile Marketing Metrics
- Introduction – Online Reputation Management (ORM)
- Scope – Online Reputation Management
- Tools to Listen Online for Brand Conversations
- Analyzing and Measuring Emotion for a Brand
- Dealing with Negative Conversations
- Creating ORM Strategy
- Activity – ORM Response
- Introduction to Public Relation & traditional PR?
- What is an Online Public Relations?
- Introduction to Social Media in Public Relations
- Social Media – Engagement and Relationship Management
- Content Creation and Management
- Research and Evaluation
- What is Affiliate Marketing?
- Why Learn Affiliate Marketing?
- Affiliate Marketing & its Benefits
- Statistics & Facts of Affiliate Marketing
- How to Become an Affiliate
- Affiliate Marketing Compensation Models
- Affiliate Marketing Strategies for Affiliates
- Affiliate Networks
- How does It Work – Amazon & Flipkart Demo
- Outline the Top Affiliate Networks in National & International Arcade
- Affiliate Marketing Tools to use
- Success Story
- What is a Lead?
- Lead Generation – Process & Scope
- Lead Qualifying Process
- Mechanics of Lead Generation
- Lead Generation Trends & Benchmarks
- Tried-and-True Lead Generation Ideas
- 4 L’s of a Lead Generation Strategy
- Registering Google Certification Program (Free)
- Google Ads Certification
- Ads Fundamental
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising
- Google Analytics Certification
- Hubspot Certifications
- Inbound Certification
- Content Marketing Certification
- Email Marketing Certification
- Sample Test Papers for Google Certification Examination
Diploma in Digital Marketing Certification at ESearch Advisors is one prime added benefit because 65% of the professionals considered that Certification lead them to a better job in Digital Marketing according to a survey. What makes a Diploma in Digital Marketing at ESearch Advisors exceptional is the fact that our prime focus is to provide only digital marketing training classes to our candidates. What we practice is what we teach. Hence we make them ready for this ambitious professional career.
Multiple other significant advantages of our Diploma in Digital Marketing Classroom Course
An individual looking for prospect of growth in his/her career can take up Diploma in Digital Marketing Course at ESearch Advisors in Chennai for enough reasons.
ESearch Advisors’ Role in Digital Marketing
ESearch Advisors is a family of Digital Marketers, one of the most reputed and recognized Digital Marketing Course provider in Chennai. Our vision is to inculcate you for a progressive career and a better business. Our motto here is to create such skilled digital marketers who’ll land up with innumerable job opportunities to choose from. People who have realized the potential that Digital Marketing holds in the future and are planning to make a career in it are assisted by us. We train them for this ever-growing and ever-lasting field.
Entrepreneurs are assisted on all counts to help establish and achieve milestones in their business. Also Marketing professionals with years of experience seek our help to stay in-trend with the modernized ways of marketing. Our highly skilled, efficient and competitive Digital Marketing team here, at ESearch Advisors, extends to provide corporate services for businesses in Chennai who wish to have a strong hold and presence online in this technologically driven era. We provide quality assistance to small and large businesses in Chennai to transform their growth and level the playing field for them with well-established business firms.
Training candidates for extensive field of Digital Marketing is our prime focus. Picking the right career field can keep you from experiencing disappointment while seeking a job. ESearch Advisors provides students with guidance and a satisfactory career. We believe in working towards making Digital Marketing a viable and trustworthy career option for individuals in Chennai. With the enormous amount of potential that Digital Marketing holds in future, students with misguided career paths are now switching to a career in Digital Marketing. We realistically believe in making Digital Marketing a household name alongside other courses.
Why Business Owners Should Take up Digital Marketing Course
The numerous advantages that Digital Marketing provides will encourage you to instantaneously switch to digital media platforms for promotions. Digital Marketing levels the online playing field for all forms of businesses whether big or small, a start-up or well established one. It is cost- efficient when compared to traditional methods of marketing which is a major benefit. Marketing products and services online converts all the incoming traffic on your website to leads, sales and subscribers which will generate better revenues. It lets you interact with your customers in real time making it a striking contrast. Delivering what you promised to your targeted audience will help in building brand reputation. The Return of Investments (ROI) is also higher with better branding and revenues.
Business owners should take up Digital Marketing Course to enhance and move towards progressive vision they hold for achieving company’s success. This course will help to equip themselves with all the strategies and techniques of Digital Marketing which is pivotal to boost their business in this new and updated era. Mentioned above are the undeniable reasons for business owners to take up Digital Marketing Course if they wish to leave a mark in this ever changing digitalized world.
Industries That Rely on Digital Marketing for Growth
(Pick your Industry to Master its Digital Marketing Strategies)
Art & Culture
Animals & Pets
Design & Photography
Education & Books
Business & Services
Cars & Motorcycles
Sports, Outdoors & Travels
Fashion & Beauty
Computers & Internet
Food & Restaurant
Home & Family
Entertainment, Games & Nightlife
Holidays, Gifts & Flowers
Society & People
Medical & Health care
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Digital Marketing Course for Career Growth
The digital marketing sector has seen a rapid growth not only in India but all over the world due to increase in number of internet users. It’s not just a trend but a constantly evolving professional field. The demand for Digital Marketers is high as small and large industries are rapidly moving away from traditional ways of marketing. There is no reverting back to old ways of doing business so there is a sense of job security. Job posting that demand for Digital Marketing skills doubled from 2011-2016 which will only rise in the upcoming years. Pay scale of marketers with Digital Marketing skills is comparably higher to other marketing roles. Major Digital Marketing jobs are SEO, SEM, PPC, Content Writing, Mobile Marketing, Email Marketing, etc. Digital marketing is a good career choice for anyone that wants to work on the leading edge of this technical revolution.
Digital Marketing Course
Working as a Digital Marketing Executive at Besten- Engineers Consultants India Pvt Ltd
Studied: Master of Commerce
Digital Marketing Course
Successfully applies the learnt digital marketing strategies in his own business
Haseeb Ahmed R
Digital Marketing Course
Endured for Internship and appointed as Business Development Executive at BigElogic Technologies
One Step Closer To SUCCESS
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Digital Marketing Course Calendar - Chennai
July - 2019
1st July to 1st Aug'19
Exam & Assessment
September - 2019
3rd Sep to 5th Oct'19
Exam & Assessment
November - 2019
4th Nov to 6th Dec'19
Exam & Assessment
Frequently asked questions
When you promote anything by means of internet (search engines, websites, social media, mobile, email, etc.) is Digital Marketing. News-Feed ads in Facebook, Search Engine ads, display ads in Blog, Video ads in YouTube are all few examples of Digital Marketing.
The Course consists of 14 modules. (It includes Digital Marketing Overview, Website development, Search Engine Optimization, Social Media Optimization, Pay Per Click, Mobile Marketing, E-Mail Marketing, Online reputation Management, Online Public Relations, Affiliate Marketing, Content Marketing, Lead Generation, Google Certification)
Diploma in Digital Marketing is our Flagship Course; We also provide Combo Course and Short term trainings on- SEO (Search Engine Optimization), PPC (Pay Per Click) and SMO (Social Media Optimization).
No matter what your qualification is, Digital Marketing gives the spark to progress for a blooming career and a profitable business. The advantage is that the scope and skill of any common man can be developed with Digital Marketing.
Online (Digital) marketing is not just limited to branded companies; it is open to any company and for all people. To reach global audience, to make big revenues, to promote your brand, to expand your business, to develop your company with the unique prospects and to be successful, obviously one needs Digital Marketing Knowledge. All this requires few strategies and techniques to implement in your business. This in turn, creates demand for the Digital Marketing professionals, consequently Job opportunities in Digital Marketing increases in every stream, which eventually support and grow one’s career. Thus to emerge yourself and your company in a best way, investing to acquire knowledge on Digital Marketing, is one of the lucrative choice to profit your career and business in all its way.
Digital marketing is a field that requires no specific degrees; anyone can become a Digital Marketer just with the apt knowledge to work online.
Gear-up!! It’s your time Students, Graduates, Jobseekers, Entrepreneurs, Businessperson, Marketing Professionals, Freelancers, Working professionals who needs a Career shift. Even Homemakers can easily make money online in their leisure time.
E-Search Advisors is a rewarding and recognized Digital Marketing training Institute in Chennai, which have trained 200+ aspirants. We at E-Search Advisors deliver the Best Education in the Classroom at Good Ambience by the Certified Trainers with the blend of 70% Practical, 30% Theoretical session. Our Hands-on Approach gives you broad understanding On Digital Marketing concepts to excel your career and profession.
Our Course provides number of career opportunities making you an in-demand professional with expertise that companies requires, builds your career strong & progressive and enables you to earn considerable income.
Through our Digital Marketing training you can implement the modern marketing approaches in your business; develop it and stay ahead of your competitors, so that even a small business can reach worldwide and profits you enormously.
As Digital Marketing is the present and future of marketing, by learning the modern marketing strategies, you can get updated to market in the modern way become a marketing specialist to flourish in this digital world. Sure! As a Freelancer, blogger or an affiliate you can emerge yourself capable enough to do a Business at home on your free time. House makers! You too can make the best use of Digital Marketing.
Sure! E-Search Advisors provide continuous placement assistance for candidates even after getting placed. Our Placement coordination fulfills your Job requirements for further progressions too.
Our Hands-on approach will give you deeper understanding of the concept to learn much better in an easier way. Also, our face-to-face training program allows you to acquire skills with the trainer rather than the possibility of just an e-learning course.
Sure! As a Freelancer, blogger or an affiliate you can emerge yourself capable enough to do a Business at home on your free time. House makers! You too can make the best use of Digital Marketing.