Social Media Optimization Training

Promote your brand (Product/Service) using Social Media

Know the right strategies to effectively promote your brand in Social Media

  • Students
  • Graduates
  • Jobseekers
  • Entrepreneurs
  • Business Persons
  • Homemakers
  • No Qualification

What is Social Media and Social Media Optimization?

Social media is a collection of Online Communication Channels that are used to interact through Content sharing (like images, videos, texts, etc.) that keeps people engaged.
Social Media Optimization is the process of ranking your websites higher in the Search Engines Results Page (SERP) by creating traffic to your websites using several social platforms.

Difference between SMO and SMM

Social Media Optimization is the technique that is used to make an online presence in various social platforms to create brand awareness (product/service) and actively engage with the target audience.
It includes sharing of content in various Social Networking sites (Facebook, G+, Twitter), video sites (YouTube), Bookmarking sites (Stumble upon, Reddit), various blogs and Forums where your sites are linked socially to increase the website traffic.
Social Media Marketing is the processes of advertising (paid services) in various Social Platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.

Best Social Media for Your Business

How Facebook Marketing benefits your Business?

Facebook advertising is widely used by people which drive best results compared to all other platforms. “In the past two years, content consumption on Facebook has increased 57%.” So Facebook marketing serves to,

  • Promote at low cost
  • Engage potential customers
  • Improve your brand awareness
  • Increase the website traffic
  • Boot your revenue

Example of a Perfect Facebook Marketing Post

How YouTube Helps in Video Marketing?

“Marketers who use video grow revenue 49% faster than non-video users”. (Aberdeen, 2015). Thus YouTube marketing is essential to

  • Create viral video content
  • Promote your videos to reach the global users by Visual Marketing
  • Target the Specific Audience
  • Advertise your brand more lively
  • Get high revenue with the high number of subscribers

Example of a good YouTube marketing video

How Twitter Helps in advertising?

There are over 313 million monthly active users in Twitter and Pew Research Centre says 81% of millennial Check Twitter at least once a day. Hence Twitter helps you to

  • Lift up your SEO process (the tweet with the right keywords appears in Google search)
  • Find new customers
  • Drive traffic to your sites and generate more leads
  • Get to follow the trends in your industry
  • Increase your brand awareness
  • Maintain Reputation Management

Example of a great marketing tweet

How Instagram engage your Customers?

“Every day Over 95 million photos and videos are shared on Instagram.” (Instagram, 2016). Though Instagram may not help every business, it may support your business to

  • Get connected to other Social Platforms
  • Target a Specific group of audience (age, Interest, location, etc.)
  • Build your brand to touch wider Audience
  • Advertiser Friendly
  • Have a track of analysis by Statigram

Example of a Stunning Instagram Post

How LinkedIn favors Business and Job seekers?

“LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.” (Pew Research Center, 2015). Adding LinkedIn to your marketing will

  • Generate higher Leads
  • Enlarge your networks, clients/customers
  • Build a Professional overlook for you and your business
  • Help an organization to find the right employee (Because perfect employees makes a perfect team for your business)

Example of a proper linkedin Post

Best Social Media for Your Business

1/3rd of the world uses Social Networks frequently. People now-a-days are much aware about the Social Media but are unlikely to use it for advertising. Social Media is not just about Posting, Liking, Commenting and Sharing. You might be wondering if promoting by Social Media requires Training. The answer is definitely ‘Yes’. Since Social Media Optimization (SMO) is a vital part of Digital Marketing, it involves many skillful strategies to promote your Business to a higher level. So let us see in brief about the importance of SMO training in Chennai provided by E-Search Advisors, a Digital Marketing Training Institute.

Through our Training you can,

  • Understand the importance of Optimizing your website by Social platforms
  • Know how to Promote your brand using Social Media
  • Get to know the essential advertising strategies of various Social Networks for today’s world

Our SMO training will help you to

  • Be Certified with the latest trends and techniques of Social Media advertising
  • Get an exciting job with Progressive Career and a Profitable Income
  • Get a Perfect Work-Life Balanced Job
  • Build brand Awareness and Earn High Revenues in business

Let us help to shape your Future!

Here’s your chance

We have seen the importance of each Platform to employ in your business. If you are a person willing to work with the social networks we use daily, you are at the right place to start your SMO training with us in Chennai. All you require is a Basic Internet Knowledge. Yes! No Qualification is needed to take up the SMO training which makes it easier for anyone. As well the demand for SMO professionals is higher everywhere. “90% of all marketers indicated that their social media efforts have generated more exposure for their businesses.” (Social Media Examiner, 2015). Thus, to have a strong Social Presence of your Business you need the right SMO Strategies.

“Structure your exciting career or business with the everyday Social Platforms”

SMO Training In Chennai

November - 2019

Training Date
26th Nov to 30th Nov’19
Exam & Assessment
02nd Dec’20

Training Date
27th Jan to 30th Jan’20
Exam & Assessment
31st Jan’20

March - 2020

Training Date
19th Mar to 23rd Mar’20
Exam & Assessment
24th Mar’20

Our alumni say

To be honest i have been to few institutes before but this one is unique as one actually gets to learn and simultaneously work along with professionals. Its just not an individual trying to make you understand its actually a team helping you out in all possible ways. Life changing experience. Right place to start with. Don't double check. just go on guys. Good luck. Thanks a ton E search.
Successful Student
Jagadeesh Rao
Digital Marketing Manager

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