Ever run a Google ads campaign and seen loads of traffic, but not much direct engagement with customers? It’s a common challenge. Although people give emphasis on clicks, what is really valuable in business are authentic discussions. When the goals concentrate on making the calls, then the outcome is not far behind. This blog will take you through practical but powerful strategies for acquiring more calls from Call Only Ads and converting those connections into long-term clients through Google ads optimisation.
Understanding the Importance of Phone Calls
Before diving into tactics, let’s talk about why phone calls are so crucial for your business. Calls often lead to higher conversion rates compared to other forms of engagement. When a potential customer calls you, they’re already interested and more likely to make a purchase or schedule a service. By optimizing your Google Ad Copy to generate phone calls, you create a direct line to your customers, enhancing your chances of converting leads into sales.
Optimize Your Ads for Phone Calls
Call only ads are the first thing that should be employed if you want to get more calls through Google Ads. Here’s how you can do it:
Compelling Ad Copy: Your Google Ad Copy should point potential customers to what they are to gain from your services or products. Encourage the users to call by using action-oriented language. Words such as ‘request a call back now’ or ‘talk to an expert now’ are used to mimic pressure.
Incorporate a Strong Call-to-Action (CTA): There is no reason not using strong CTA in Call Only Ads even if you are using them in social media ads. Make it easy for your potential customers to join you on a call. State that calling is a preferred way of communication.
Highlight Key Information: Make certain that your phone number is well visible in the ad’s areas. And, if there are such options, include them into your message stating the benefits of calling at the moment or coming by your service.
Understand Your Audience: Advertise in a way that the reception of the message will align with the needs of your targeted audience. If your customers like direct communication or fast replies, highlight that the company is always reachable by phone, optimizing for better conversion ads. In the case that the ads are more relevant to the intention of the users, then there is a higher tendency of the users to make the call.
Strategic Ad Scheduling: Fit your ads to run during your working time so that you can attend to the numerous calls you will receive from customers. These may include specific in-between hours when the target audience is most likely to call, which helps in getting the ads aired most of the time so that none of them goes wasted. Utilize Google Ads Optimisation to effectively align your scheduling.
Target the Right Keywords
Choosing the right keywords is vital to ensure your ads reach the right audience. When targeting keywords, consider the following:
Long-Tail Keywords: These are phrases that are more specific and usually have less competition. For example, instead of targeting “plumber,” use “emergency plumbing services in [Your City].” Long-tail keywords often have a higher conversion rate, as they reflect a user’s specific intent.
Incorporate Call-Related Keywords: Use keywords that indicate a desire to speak directly to someone. Terms like “call”, “contact”, or “speak with” can help filter in users who are ready to make a call and improve your Google Ads Optimisation.
Utilize Negative Keywords: To prevent your ads from showing up in irrelevant searches, use negative keywords. This can help you focus your budget on users who are more likely to convert.
Use Call Assets
When it comes to customization, Google ads enable you to add call assets to your campaigns. This feature is essential for driving more calls and can be implemented easily:
Call Extensions: Include a call extension in Google ad copy, which allows users to click a button from the ad and be connected to the business. This is especially possible to do for users who access the site through mobile devices because they are always on the move.
– Location-Based Call Extensions: If your compan y has a physical location, the location call extensions can help direct users to call your business when they are close and therefore visit your business.
– Scheduling Call Extensions: If you have working hours in which you have restricted time for receiving calls, then maybe you will need to program the call scheduling in such a way that you will not receive any call at any time of the day except the time that you have set for receiving calls, so that they know that every call is going to be answered.
Run Call-Only Ad Campaigns
Call-only ads are the most effective way of generating more calls straight from Google Ads account. These are exactly the ads aimed at forming the phone calls to your business instead of site visits. Here’s how to set them up:
How to setup call-only campaigns
1. Create a New Campaign: From your Google ads account, navigate to the campaigns tab and then click on “New Campaign”.
2. Choose Campaign Goal: Click the “Leads” button, after which you should select “Calls” as your type of campaign.
3. Define Your Target Audience: Adjust your location preferences so that you target the people most likely to call you.
4. Set Your Budget: Allocate the marketing budget on a daily basis in order to meet your goals. However, more exposure of call-only ads mean that you have spent more money on advertising.
5. Create Compelling Ads: You need to draft ad copy that concentrates on the value of phone calls. Remember to note your competitive advantage, and why they should call you right now.
6. Set Up Call Extensions: It is possible to extend the call-only campaign using call extensions as well though.
7. Track Your Results: Monitor call volume when using Google Ads by taking advantage of the tracking features offered, so that the campaign works, and make changes if needed for better results in your conversion ads.
Benefits of Google call-only Ads
Running call-only ads can have numerous benefits for your business:
- Higher Conversion Rates: Call-only ads are directed at users willing to take an action, which results in increased conversions than those of normal ads.
- Immediate Connection: From the ad, users can be easily able to call without having to go through some complex procedures.
- Cost-Effective: It should be noted that you only pay when the individual clicks the number to be connected, therefore it is cheap compared to other lead generation methods.
- Enhanced Customer Engagement: Since potential customers will listen when being spoken to over the phone, it is an effective way of being able to have good customer relations hence of making effective conversion ads.
Finishing Up
Scalability of calls through Google Ads is not always a difficult affair. To increase the call volume and the size of your business, you should fine-tune your ads to phone calls, target specific keywords, use call assets, and run call-only ads.
So why wait? Start implementing these strategies today and watch your phone ring off the hook! If you have any questions or need assistance in setting up your Google Ads campaigns, you can contact Esearch Advisors at any time for expert guidance and support. Let’s get those calls coming in!
FAQ:
Why am I not getting calls from Google Ads?
There are several reasons why you may not be receiving calls from Google Ads, including targeting the wrong audience, having a poorly optimized ad campaign, or not having a clear call-to-action in your ads. It is important to regularly monitor and adjust your campaign to ensure that it is effectively reaching your target audience and driving conversions.
How can I improve my call-only ads?
As noted earlier for Google call ads, some of the effective factors include the selection of right keywords, effective ad text and effective call-to-action. It is also important to constantly change the ads and analyze performance statistics to achieve better results of your campaigns. Moreover, it is crucial to explore other targeting settings provided by Google to get to your target audience..
How to optimize Google call ads?
To optimize Google call ads, focus on using relevant keywords, creating compelling ad copy, and including a strong call-to-action. Regularly testing different ad variations and analyzing performance data can also help improve the effectiveness of your campaigns. Additionally, consider utilizing Google’s targeting options to reach your desired audience more effectively.
What is the cost per call ad?
Cost-per-call ads is a type of pricing model that requires the advertiser to make payments only when the prospect clicks on the ad and dials a phone number. It can be an efficient method to push call leads and conversions for any business.
Why am I getting clicks on Google Ads but no calls?
There could be several reasons why you are getting clicks on Google Ads but no calls. It’s possible that your ad copy is not compelling enough to encourage viewers to call, or your call-to-action may not be clear. Additionally, your targeting settings may not be reaching the right audience who is likely to make a call.