Pay Per Click

PPC Course lets you learn how to structure and manage PPC campaigns to increase the number of targeted visitors, display advertising, conversion optimization, web analytics, bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable Return on Investment (ROI). This course also specializes you in streamlining different types of Google Ads (Search Ads, Local Search Ads, Display Ads, and Remarketing) and Social Media Advertising (LinkedIn Ads Facebook & Instagram Ads.).

Pay-Per-Click (PPC) Certification

ESearch Advisors offers short term Pay-Per-Click training program that helps you become an expert in just 20 hours of classroom training. Our Pay-Per-Click course syllabus is designed by market-leading industry specialists.

Our Digital Marketing training institute experts will help you to become a successful Pay-Per-Click expert with in-demand skills. They will guide you on how to plan, manage and execute search engine marketing techniques that generate leads and sales for running a successful business. You will also learn how to use the analytics tools and techniques effectively to make a successful campaign.

20 Hours
Chennai / Bengaluru

You will learn how to

  • Strategize the role of Pay-Per-Click in the search marketing landscape
  • Develop and implement PPC campaigns that increase high quality clicks with quality scores.
  • Craft highly effective PPC ads that encourage click-throughs while consistent testing
  • Develop a bid management strategy to maximise high quality visitors and minimise costs
  • Set a budget for your ads on a given platform, such as Google or Bing, and then only pay for the clicks you receive.
  • Measure Return on Investments (ROI), Conversion rate optimization (CRO) and Cost-Per-Lead (CPL)
  • Create a low maintenance PPC campaign using automation
  • Generate sales or leads using Google Adwords interface efficiently
  • Identify, measure and act upon the KPIs that will help you boost your PPC performance

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Pay-Per-Click Course Highlights

  • Earn a Certificate in Pay-Per-Click with just 20 hours of short term Classroom Training
  • Revision and Backup Classes even on weekends
  • Real-Time Pay-Per-Click Case Studies
  • Acquire up-to-date knowledge of Pay-Per-Click strategies and techniques what we serve to our corporate clients
  • Digital Marketing Company providing Pay-Per-Click Certification

What benefit you will get ?

Internship Opportunity
100% Placement Assistance
Free Technical Guidance Kit
Lifetime Technical Support
PPC Certification

What Our PPC Training includes?

  • Introduction to Pay-Per-Click
  • How Paid Search Differs from Organic Search?
  • Google Ads Vs Bing Ads
  • Components of Google & Bing Ads
  • Important Metrics in Google Ads
  • Important Metrics in Bing Ads
  • Define A/B Testing
  • How to Monitor a Campaigns Performance?
  • Key Steps to Manage the Campaigns
  • Measuring Results & Reports
  • Case Studies
  • Hands-On Training

Trainer Profile

Our Digital Marketing Trainers assists students with complete freedom to explore the subject knowledge based on real-time case studies. They also help the candidates in completing their assignments and prepare them for interview. Our certified digital marketing professional gives you the best industry exposure in the core domain.

  • UK Qualified Expert in Education and Training (CIEH)
  • Certified Digital Marketing Trainer with more than 5+ Years of experience in industry
  • Trained more than 100+ students each year
  • Strong Theoretical & Practical Knowledge
  • 5+ Certified Professional with Distinction
  • Our Digital Marketing Experts also conducts College Seminars and Training, Workshops, Corporate Training.

To whom this PPC Course is for

Any person with basic knowledge of internet and computer can enroll in Pay-Per-Click course, especially

  • Entry level/Freshers who wants to nurture their career in PPC
  • Professionals from other fields who want to balance their work-life with good salary package as well
  • Entrepreneurs who want to advertise their business via PPC Ad Compaigns
  • eCommerce store owners or service based business owners who want to enhance their business through paid marketing strategies and techniques.
  • Freelancers who want to attain multiple client projects in PPC
Batch Date 15th May'20 to 19th May’20
Exam & Assessment 20th May’20
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How do I learn PPC advertising?
ESearch Advisors provides short term classroom training program in Pay-Per-Click with 100% placement support and lifetime technical guidance to course completed students. Our PPC experts will assist you with how to launch a Successful PPC Campaign from scratch to advance level. You will also learn how to implement, structure, organize and research competitive landscape.
How long does it take to learn PPC?
ESearch Advisors offers Pay-Per-Click course as short term classroom training program which is offered as weekday batch of about 5 days with 4 hours of class per day. However, it depends on the individual’s consistent practice in running out a successful PPC campaigns.
How to enroll for the PPC course?
ESearch Advisors offers both online and offline registration mode for short term PPC Certification Program. For Online mode of registration, you can visit our webpage at . For offline mode of registration, you can directly visit to our office location and fill up the admission form in person. For further assistance, you can also reach to our executives on +91 73587 55422 or drop your mail to
What is the average salary in Pay-Per-Click professionals in India?
The average salary for Pay-Per-Click (PPC) Analyst in India is about 3 Lakh per annum. However, this may vary upon individual’s skill, company norms and location.
Is PPC a good career?
A certification in PPC (Pay-Per-Click) gives a spark to those who are looking for career progression and profit in business. About 35% to 40% businesses rely on online tools and strategies for promoting their business brand (product/service) to reach global audience, to generate more leads, to double ROI (Return On Investments), to surge sales and revenues with instant and measurable results. This in turn, creates huge demand and innumerable job opportunities in PPC profession.
What are the jobs in Pay-Per-Click (PPC)?
- Google AdWords Manager
- SEM Manager
- Pay Per click Analyst
- Paid search Analyst
- PPC Specialist
- Search Engine Advertising Analyst, and many more
These are some of the exclusive in-demand jobs in Pay-Per-Click.
What is the training fee for Pay-Per-Click course?
Our Pay-Per-Click course covers all the important metrics of various Ad Campaigns and case studies based on latest bidding strategies and techniques. However, the training fee for Pay-Per-Click course is disclosed only through enquiry. So, you can either directly visit to our office location or call to +91 73587 55422 or mail your query to
Why Should I take Classroom training though I can learn from internet?
Our Classroom Training approach gives deeper understanding of concepts to learn much better. Also, our face-to-face training program with more practical sessions which allows you to interact with the trainer. This will benefit you to develop your skills when compared to e-learning course.