Digital Marketing is promoting anything by means of internet. Nowadays, as Digital Marketing is considered to be very effective than the Traditional Marketing almost in all the ways, many Businesses now use Digital Marketing Strategies to,
Created a campaign on #OlaBaashhaMela to cheer society, who can own and drive their auto rickshaw. This promotion welcomed 25K active participants before re-release of ‘Baasha’ movie.
More or less, every company now makes a strong online presence to attract the Customers from any corner. Flipkart is an e-commerce Giant which rightly utilized Digital Marketing in all its way. Let us see here what Mr. Shoumyan Biswas Flipkart’s CMO, talks about Digital Marketing.
“Digital marketing is over-abused and under-leveraged.” Besides, he also added that content marketing strategy is their essence so they work on good mobile contents, stating, “You need a content marketing strategy which is not just a beautiful creative but which also drives commerce.”
Digital is no longer a medium, but a way of doing business. The digital transformation is affecting every business and agencies and marketers and whoever doesn’t recognize this will be left behind. Digital is a behavioral change taking place with the consumers, not just a way of building a brand. This is a critical difference many don’t understand.
Ashish BhasinCEO-South Asia at Dentsu Aegis Network