What is Digital Marketing ?

Digital Marketing is an effective marketing method that includes all the online and digital techniques where any kind of businesses can use to identify, build, and target an audience for promoting their products and services to make them as influencing conversions. Moreover, digital platforms are becoming an increasingly important component in every people’s life, which led to digital marketing growth over time. Digital marketing mainly focuses on reaching ideal customers via a highly targeted and relatable approach, often referred to as “conventional marketing”.

What are the various types of digital marketing ?

Digital Marketing may include various combinations of online techniques to increase brand awareness among the customers.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) or Pay Per Click (PPC)
  • Social Media Marketing
  • Content Marketing
  • Video Marketing
  • E-mail Marketing
  • Blogging
  • Affiliate Marketing

These are some of the major types of digital marketing techniques, and each one can be utilized based on industry type and requirements.

Why and how digital marketing is used for

In relating to the change and evolution of technologies, people's buying behavior has changed over the past decade. They have started to prefer their buyer's journey online, not in shops, which shows the effectiveness and need of digital marketing strategies every day. This transformation has made many businesses opt for digital marketing to compete in this marketplace, regardless of size or industry.

Wondering about what the usage is for? Here are some of the top things on how digital marketing is useful effectively.

  • Digital marketing is one of the most effective and trending marketing methods that can reach the target market and makes influence conversions.
  • Digital Marketing is used in businesses to make them more profitable.
  • It is used as one of the active ways to target the ideal buyers.
  • Digital Marketing used for increasing brand recognition and boost sales via successful brand awareness campaigns.
  • Digital Marketing is useful for communicating directly with customers who see the content via website comments, messages, social media posts, reviews, and much more.
  • Digital Marketing is useful for responding to trends in real-time.
  • Besides communicating with the customers, digital marketing is also used to track the buyer activities and refine and improve the existing marketing strategy.
  • Digital marketing is useful for maximizing the effectiveness of advertising in all forms of promoting efforts.

How do I get start in digital marketing?

Now a day, getting started with digital marketing is probably easily. Digital Marketing is a broad field ranging from website creation to writing and many things in between. To be a powerful digital marketer, you must be certainly data – oriented and should follow up on latest industry news and trends.

Here are few things that you need to know to get a good start with digital marketing –

  • Website Creation
  • Search Engine Optimization
  • Social Media Optimization
  • Pay Per Click (PPC) or social media marketing
  • Content Marketing
  • Affiliate marketing
  • E-mail Marketing

Regardless of what ever things you choose to use, here are some 4 basics things you need to know before you get started with digital marketing-

  • Determine your ultimate goal of any form digital marketing campaigns for driving profitable revenue for your business.
  • Identify your targeted customers to make the outmost of your digital marketing strategies.
  • Identify the buyer’s personas for crafting your digital marketing strategy in most effective way.

Thus, these were some of the things that you need to know before getting a start into digital marketing field.

Is Digital Marketing difficult?

No, Digital Marketing is one of the easiest and conceptual fields that every individual can take as a career and business. One of the main reasons that make the field difficult is the lack of knowledge and up-gradation. To overcome this difficulty and make your Digital Marketing career point an easy field is by opting for a well-reputed and certified Digital Marketing institute in Chennai that offers the best-in-class knowledge and real-time project experience. Upgrading your knowledge to the latest industry trends and algorithms makes digital marketing an easy and fear-free career.

What is the average salary for a digital marketer in India?

As per the latest survey in 2020, the average salary of an entry-level digital marketer in India is around 3.4 lacks to 4lacks per annum. Here is a list of the latest salary trends in the various areas and this could vary upon based on experience and other criteria.

  • Digital Marketing Manager – 6 to 8 lacs per annum
  • Pay Per Click Analyst – 3 lacs to 4 lacs per annum
  • < Search Engine Optimization Analyst ( Entry Level ) – 2 lacs to 3 lacs Per annum
  • Social Media Analyst / Executive – 2 lacs to 3.5 lacs Per annum
  • Content Marketing Executive/ Specialist – 2 lacs to 4lacs Per annum.

How can I earn money via digital marketing ?

There are several ways where you can make money via various digital marketing arenas, but before making Digital Marketing a career, we recommend you to skill up your knowledge in the field for a stronger base. One best way is to opt for an authorized digital marketing training academy in Chennai like E-Search Advisors where we will master your skills and sculpt you in digital knowledge for a better career path.

How do I get a job in digital marketing?

Being a fresher, it’s quite challenging to get a job in Digital Marketing, but in recent days it is not such a big task as it is all about knowledge. Unlike other industries, if you have interest, ideas, and concepts then it’s not really a tough one to get a good position in an organization as a digital marketer. Here are, few tips that can help you in getting a digital marketer job at your doorstep –

  • Learn the concepts of digital marketing skills
  • Make yourself prepared for an entry-level job
  • Get some experience – Freelancer
  • Opt for Internship Opportunities
  • Keep updated and learning
  • Master your portfolio with certifications.

How Can I earn Money After Completing Digital Marketing Training?

Anyone can earn money if you have a pocket full of digital marketing skills; especially homemakers can make more money by doing online business from home. A trained expert has opened to a lot of opportunities after his/her digital marketing training

  • Freelancer
  • E-Commerce Business
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Content Marketing
  • Affiliate Marketing.
  • Website Designing.
  • Blogging and much more.

These are some of the ways that can be used to make money via online marketing but one needs to keep patience and be consistent in efforts as results to appear in digital marketing may vary.

How do I get a job in digital marketing after course completion ?

Some tips to set up your career after acquiring the perfect digital marketing skills –

  • Gain real-time Ad- Experience via Facebook and Google Ads.
  • Offer for a part-time job
  • Become a Freelancer
  • Look for an Internship Opportunity
  • Sculpt your resume based on industry demand

Completing a Digital Marketing course is a quick start for a career as a digital marketer. There are lots of training institute offering digital marketing course in Chennai for people to learn quickly and make use of it, via their 100% job placement assistance to land up in a well-paid job with secure perfect life set of scales and also by making them a specialist in not just one field, but various niches regarding digital marketing.