The Christmas holidays have begun, and it is the perfect time to promote your product to a wider audience. Utilize this festive season to spread brand awareness with the best digital marketing strategy. As we are all aware, people all over the world are searching for the best deals, gifts, offers, etc. But how to make use of all this and promote your product or brand? In this blog post, we’ll discuss some ideas that can help you stand out in the crowd of other brands during this festive season.
Update holiday content
Start updating a new holiday-themed website, blog, video, and social network, which helps to get into the Christmas mood. Look for images, symbols, and colours that are related to the holidays and will put people in a festive mood. Furthermore, creating original video content will help your company stand out from the crowd and attract new customers.
Create offers and gifts
This is one of the best strategies to promote your product during the Christmas season: creating gifts, gift price filters, and suggestion pages. You can share the pages on social media and in email marketing campaigns. It’s also a good idea to invest in paid advertising, as competition is higher during the holiday season. And gift cards are another good idea, as they are inexpensive to produce and generate a direct profit. End up making a gift guide to make shopping easier by emphasizing deals and best-selling products.
Create interesting ads
However, Christmas advertising is a great way to bring in new customers and keep current ones happy. With unique Christmas advertising ideas on Google Adwords and Facebook ads, you can get your message in front of people who are actively looking for what they want.
- You have a higher chance of getting your ads seen when people search for keywords related to your goods or services.
- You can create different ads for different audiences that are targeted by age or location.
- You can control how much money is spent on the campaign so that it doesn’t go over budget.
- You have the option to target specific audiences, like users who live in an area or users who like a certain page on Facebook.
- You can also target by age group and interests.
Christmas is one of the busiest times of the year for retailers. Sending out a Christmas email campaign to your customer base will help you stay top-of-mind with them and keep your brand fresh in their minds.
Here are some tips for setting up your Christmas email marketing campaigns:
Know your customer – Know who you want to send the email to and what their interests are. This will help you determine the type of content that should be included in your email campaign. For example, if you are targeting people who like sports, then include an article about sports or a discount on athletic gear.
Create a sense of urgency – The holiday season is always hectic, so it’s important to remind customers that they need to act fast if they want something from you before it’s gone for good. Make sure that there is an offer or discount at the end of the email campaign so customers know why they should act now instead of later when they have more time on their hands.
Run a unique marketing campaign
Christmas is a time for celebration and spending time with family. It’s also the most profitable season for marketers. So, how to make your campaign stand out? The best way to be unique and creative during the Christmas season is to use some of the following ideas:
- Run a Christmas voucher campaign where people can redeem gifts from your store or website.
- Run a social media competition with prizes.
- Offer seasonal discounts on products or services.
Here are some leading Brands with the best Christmas Ad campaigns
You can also create amazing ad campaigns, as Kitkat did in 2015 with its famous tagline, “Have a break, have a KitKat.” They created a 30-second video campaign, with a simple voiceover and stayed true to their tagline. While every brand is vying to demonstrate its creative ability, KitKat gave its audience a “break” that was way more creative and attractive to the audience.
A well-known music and video streaming platform with a large audience. In the winter of 2019, they used a good marketing strategy called Spotify Wrapped, which encourages new people to join the Spotify community. In December of 2019, Spotify provided a way for users to relive music they had been listening to throughout the year as well as compile a list of songs that included genres and artists you might enjoy in the upcoming year. Users can also make their own Christmas playlists and share them with friends and others on social media. At the end of the year, it became a massive ad for Spotify.
A video of Santa writing a letter to ‘Twitterers’ with the simple request that on his big night, he be left with nothing but ‘just Oreos.’ The hashtag #OreoForSanta was trending and this campaign performed well with the audience because it connected with the tradition of leaving cookies out for Santa.
Google’s Santa Tracker
Google’s interactive Santa Tracker is always popular during the Christmas season. It was a yearly entertainment programme that launched in 2004. It allows users to track Santa Claus during the Christmas season. As December approaches, Google developers provide more amazing functionality in the ad, such as Christmas tutorials, playing videos, and various other activities. They continue to promote the site on various social networks, thereby adding various questions under Santa Claus posts to grab users’ interest.
Christmas is a time of year when people are looking for gifts. In particular, children are often looking for the perfect toy or game. It is essential for brands to take advantage of this by partnering with influencers to promote their products on social media in order to maximize their Christmas sales.
An influencer can be a celebrity, an expert, or even just an ordinary person who has a large following on social media. They have the power to influence people’s buying decisions by posting images and videos of themselves using products and recommending them to their followers.
Digital marketers are always on the lookout for new ways to generate leads and increase conversions. And this Christmas sale is no different. This holiday season, it is important to have well-executed digital marketing ideas that will not only get people excited about your brand but also generate leads and increase conversions. You can join our digital marketing courses that are tailored to your needs and give you the opportunity to learn and practice how to create effective campaign strategies. On the other hand, you can also hire our team of professionals, who are passionate about building and maintaining relationships with clients and helping them reach their goals.
Share the magical strategy that worked for you to boost your business during the Christmas season.