What is Digital Marketing? The Ultimate Guide for Beginners in 2023

What is digital marketing?

Digital marketing is the use of online platforms to promote products and services. It includes online advertising, mobile advertising, search engine optimization (SEO), social media marketing, email marketing, and display advertising. The term “digital marketing” sometimes refers solely to efforts related to digital technologies, such as internet websites, apps, and digital channels. However, the definition of digital marketing is much broader than technology; it describes any activity a business conducts online to reach its target market. For those who are willing to, it is the perfect time to build a career in digital marketing.

How does digital marketing work?

Digital marketing is an umbrella term that encompasses a range of activities like web design, social media marketing, search engine optimization, email marketing, and much more.

It is a process of promoting products or services using digital technologies. Digital marketing incorporates many different forms of advertising as well as personal selling. It requires the use of various digital channels to reach a wider audience.

Why does digital marketing matter?

A key driver of sales and profits

Digital marketing is a powerful tool for any business. It’s a great way to reach out to customers and prospects across the globe. In fact, according to research conducted by  HubSpot, nearly 80% of B2B marketers say their companies have seen increased revenue due to digital marketing efforts.

Digital marketing provides better customer service

Customers expect businesses to provide them with excellent customer service. But how do you go about providing exceptional customer service? By using digital marketing! Customers want to know what products and services you offer. If they don’t find answers to their questions online, they may not trust your brand. However, if they find the information they need online, they’ll feel much more comfortable doing business with you.

Helps you stand out from competitors

When it comes to competing in today’s marketplace, having a strong digital footprint is critical. According to a study published by Search Engine Land, 93% of consumers use search engines to find local businesses. So, if you want to stand out from your competitors, you need to make sure that your company’s website ranks high in Google searches.

Makes your business more visible to prospective clients

If you’re looking to sell your product or service, you need to ensure potential clients can find you. That means making sure your business has an impenetrable digital footprint. When people look for local businesses online, they often turn to Google first. So, if you don’t rank well in Google searches, you won’t get many visitors to your site.

Allows you to grow your brand

A strong digital footprint helps build your brand. As mentioned above, 93% of consumers rely on search engines to find a local business. If you want to attract new customers, you need to make your business visible online.

Gives you an edge over other companies

In addition to helping you grow your brand, digital marketing gives you an edge over other companies. According to a report published by the Content Marketing Institute, 70% of small businesses fail within five years of opening. Why? Because these businesses lack a strong digital footprint.

Digital marketing can help you generate new leads

According to a survey conducted by Leadpages, 63% of B2C marketers said that lead generation was their top priority. Unfortunately, only 11% of B2C companies were able to generate enough leads to meet their sales goals. So, consider investing in digital marketing if you’re struggling to generate leads.

What are the benefits of digital marketing?

Digital marketing is a great way to reach out to potential customers. You can advertise your business online and get instant feedback about how effective your campaign was. So let’s see some of the benefits of digital marketing:

  • It helps you build trust and credibility with your audience. When people search for information about your product or service, they’ll find your website at the top of the results page.
  • It also provides you with a platform to connect with your audience. You can share content, respond to comments, and interact with your followers.
  • And it is also cost-effective. There are no upfront costs associated with advertising on social media platforms. You only pay when someone clicks on your link.
  • Through digital marketing, you can have control over your message. And choose what type of content you want to post and when. This makes you look professional.
  • Your brand image will improve if you use good photography and design elements.
  • As Digital Marketing is scalable. If you have a small budget, you can start with a few Facebook ads and gradually increase your spending until you achieve the desired results.
  • At the same time, it is also measurable. You can track the number of visitors to your site and the actions taken by each visitor as it is really flexible. You can change your strategy based on the results you receive.
  • You can create videos, write blogs, and do many other things that help promote your business. You can earn money by selling products and services. And learn about different types of marketing techniques and strategies to develop unique ideas for promoting your business.

Different Types of Digital Marketing

Search engine optimization

Search engine optimization (SEO) is the practice of increasing the visibility of websites in search engines via “natural” or un-paid (“organic”) search results. SEO encompasses both tactics and strategies that help improve the volume and quality of traffic to a website from search engines.

Search engine marketing

Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.

Search engine marketing includes all types of advertising on search engines, including paid-per-click ads and sponsored links. The general goal of search engine marketing is to improve the ranking for specific keyword phrases in order to drive traffic from the search engines to the web page.

Email marketing

It is a method of promoting your business to your customers through email advertisements.

Content marketing

It is about sharing valuable information with people who are interested in your company’s subject matter and creating awareness and educating them.

Social media marketing (SMM)

Social media marketing is a type of online marketing that involves using social networks to promote products and services. This includes Facebook ads, Twitter ads, LinkedIn ads, Instagram ads, etc.

Affiliate marketing

Performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The business offers the affiliate a commission for each lead, customer, or sale generated.

Mobile Marketing

Marketing that uses mobile apps, SMS/text messages, and other types of mobile technology to promote brands.


If you are someone who is willing to become a digital marketer, this blog is for you. The scope of digital marketing is increasing day by day. So to shine among your competitors, it is important to master digital marketing skills. Therefore join our digital marketing course to become a successful digital marketer in 2023.

We are Esearch Advisors, a group of experienced digital marketers who are solely dedicated to guiding you through the process of establishing a successful career in digital marketing. We help you understand how digital marketing helps to make business better. Check our blogs for more information and trends related to digital marketing.

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