Strengthened your SEO On-Page and now let’s take a look on Off-Page SEO? Here are some SEO Off-Page techniques that you shouldn’t miss for 2020.
- Use Forum/ Question & Answer Platform
- Article Submission
- Guest Blogging
- Document Sharing / PPT Slide Show Sharing
- Blog Commenting
- Competitor’s Backlink
- Web 2.0 (PBN)
- Broken Link Building
- Business Reviews / Local Listings & Yellow Pages
- Image sharing
- Classified Submission
- Infographic Submission
- Press Release Promotion
- Profile Creation
Off-page SEO refers to all the measures that takes place outside the website in order to improve its position in search rankings. These are measures that helps in achieving as many high-quality backlinks (incoming links) as possible for better brand exposure in SERP rankings.
1. Use Forum/Question & Answer Platform
Right from searching for a nearest iPhone store to cooking tutorials Google gets a lot of queries every day. Therefore millions of people look for answers each day in search engines for their questions. Thus Q&A sites and forums have increased in numbers where people share their views and discuss to conclude the topic being raised. This in turn, sites with active discussion or participation of visitors helps to gain credibility that acquires higher ranking in search engine results page with updated results, obtain natural links and backlinks, direct the traffic to your sites and improve the site visibility in SERPs.
2. Article Submission
Article submission is one of the best Off-Page SEO technique in which you write an article and publish it on the third-party website. But before proceeding with the Article submission process, check whether your third-party website is reputed and relevant to your brand’s products or services. You are also required to check with domain authority and page authority is high with spam score below 2%, you can pull backlinks, attract a lot of audience towards your sites, increase your site visitors and local audience, improve your brand reach and enhance brand recognition with no cost.
3. Guest Blogging or Guest Posting
Guest Blogging or Guest Posting is where you post your blogs in others’ blog where you can develop a great relationship, brand exposure; brand authority and can drive links. In this way, you get to earn a link from Google which helps SEO, drive the audience to your website as well, start networking and gain the publicity for your brand.
4. Document Sharing / PPT Slideshow Sharing
Document sharing or PPT Sharing is the process of sharing your product or service in the form of PDF, PPT, Word document or in some other format in document sharing sites which can be made available to people around the globe.. Though this type of Off-Page SEO technique doesn’t create strong backlinks, Google indexes the documents very quickly and helps in increasing the traffic and visibility.
5. Blog Commenting
Blog Commenting is the process of posting your comments on websites with a link directing people to your sites. It builds a relationship among both the ends of bloggers. Also, it helps in gaining backlinks, improves brand awareness, drives traffic to your sites and enhances the domain authority and page authority, etc.
6. Competitor’s Backlink
Competitor Analysis is the process of examining your Competitors’ website and the source of their site’s backlink presence. Either by using search engine tools or by a manual examination, thorough analysis can be made on where to submit your site links for obtaining backlinks. With this study, you too can create valuable backlinks just like your followers.
7. Web 2.0 (PBN)
Web 2.0 or Private Blog Network (PBN) consists of Blog Submission sites with high domain authority that are useful to create quality backlinks. As this platform is of with high DA and PA, more number of visitors entering the sites will be directed to your sites gaining high traffic.
8. Broken Link Building
Broken links are the links that when directed becomes invalid due to technical error like 404. Broken link building is the process of link building in domains with proper site workings where you can create backlinks of your niche with the site owner’s permission. This is very helpful technique to get traffic to your sites.
9. Business Reviews / Local Listings & Yellow Pages
Good SEO practice includes mapping too. So if you want your business to get listed in Google Maps when people search for it will be the results of proper submission in Local Listing sites like Yellow Pages and in Business review Sites. This helps local searchers to click on your sites which get you good traffic and increased visibility and authority.
local listing sites
10. Image sharing
Image sharing or syndication is the process of uploading images online relating to your business, product or services. Thus the respective images will appear as results when searched for your brand or something relevant. This is one of the most important Off-Page SEO technique which increases brand awareness, clicks through rates, etc. By creating more links with the image, more backlinks can be created where you can make more traffic and visibility in the search rankings.
11. Classified Submission
Classified submission is the process of advertising your brand product or service with posting an image and an attractive description about it. This Classified submission acts as a great source of backlinks and has many advantages like obtaining instant traffic and generate quality leads.
12. Infographic Submission
Infographic Submission is the submission of visual representation of information in graphical format. This technique is very helpful with high user interactivity, easily sharable and can be connected with links, ranking process easier, gains backlinks and generates traffic in terms of SEO.
13. Press Release Promotion
Press release is a technique that is used as an interacting tool for Public Relations (PR) to know about your products/services. It is the best way where audiences can know about your organization or products or services. It helps in boosting search engine rankings, improves brand recognition, increases visibility and credibility, gains referral traffic.
14. Profile Creation
A Profile Creation is an Off-Page SEO technique which is creating the account and updating your profile about you or your business in social sites, blogs and image sharing websites. This is very useful in obtaining backlinks and gaining domain popularity. Besides, it is also helpful in getting better rankings. Gaining traffic, brand awareness, and increased conversions and boosting SEO.
In the following blog, you can also refer to the updated Profile Creation sites.
These are the updated Off-Page SEO techniques for the year 2020 that gets your sites better traffic and good ranking. For more information on SEO techniques and trends, do subscribe to our blog.