Search Engine Optimization (SEO) is a technique which is used to improve visibility of a website by obtaining high Pagerank in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others.
There are two techniques in SEO to improve a website rank in SERP.
1. On-Page SEO
2. Off-Page SEO
What is On-Page SEO?
They are factors to improve the efficiency of individual web pages by targeting the keywords. It is a smart way of making the content readable and attracting target audience; usually noted as content optimization.
How it is done?
• Proper headings
• Proper keyword placement
• Ensuring content quality
• Paying attention to many other factors such as social sharing, image and video submission etc.
Why to do On-page SEO?
To make the content readable so that readers can easily understand and relate to what they are actually looking for; and to increase the ranking of the website in search results. There are several factors for not getting ranked on the first page of search results, but not paying attention to SEO is the biggest factor.
What to do?
1.Quality Content in website
When we speak of quality content the first thing to do is write a catchy and optimized headline that attracts visitors and improves page clicks. With increased page clicks the ranking of the site increases.
Note that target keyword should appear on the URL and Title. It is best if the target keyword is placed at the beginning of the title; when it is not possible at least add it somewhere in the title. The URL should be as short as possible using dashes to differentiate the strings. Repetition rules of keywords are outdated, so it’s best to keep the content crisp and interesting with just one or two mentions of the keyword in the body of the content. Remember Google has become way smarter now and considers visitors interaction with your content rather than repetitive keyword appearance, to rank your site.
2. Proper Keyword Usage and density
Yes! Keyword mention is necessary but raw repetition of keywords throughout the content doesn’t do magic any more. Keyword density should be around 1.5% of the content. Instead, use words and phrases related to the keyword. For example, if motivational is your target keyword, you can use words like inspirational, thought-provoking, driving factor etc. This helps in several ways like,
• Google’s on-page quality analysis system ticks your content as relevant to the topic
• Connects to the queries searchers are using
• Content has credible, accurate information
3. Proper Internal Linking and no broken links
Adding additional links to irrelevant and poor content cannot move audience any longer. Relevant content with very well linked-to pages strikes the cord today. But make sure your interlinking is relevant and necessary. Again, keyword mention on the URL is essential and usage of symbols, special characters, brackets, commas stop words such as is & are etc. should be avoided in the original URL. The permalink should avoid breakages, and should be short, sweet and have nothing in extra
Example of a good permalink:
4. Improvising Meta Tags and Descriptions
Relevant Meta tags and description are extremely important to influence the click-through rate. It should be short, attractive and advertise the content to the searchers so that viewer’s get an impression that the page contains enough information they are looking for in that topic. Intelligent usage of target keywords on the Meta Tags with a captivating description will make the searchers click on that link. It is best to keep the description within 160 characters.
5. Website Speed
Google cares about your website speed. Pages that load faster often earn a better ranking therefore page loading time is extremely important. Longer loading times negatively affect the conversions; the bouncing rate may be higher but the average time send on the page may be very low. Always run a free website speed test from all several devices and browsers to ensure the loading time is good enough to go.
6. Responsive Web Design
The websites design quality should be high and polished to make it appealing to the readers. Most importantly it should match authentically with your brand. Page should also be browser and device responsive so that the page fits elegantly with all screen sizes in every devices and accessible in all browsers. Web page must also make important content element noticeable.
Using these On-Page techniques will give you a better position in SERP. But also remember to do Off-page SEO which is very much important in a SEO process.
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