Microsoft Advertising rolls out New Features for Shopping Campaigns

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Microsoft Advertising is rolling out new functionalities for running effective shopping campaigns which are designed to help Advertisers that saves time and gain more insights simultaneously.

Based on the Advertiser’s feedback, we have listed 4 new capabilities on how you can organize complex shopping campaign Product Groups

  • Filter, sort, and pivot product groups into a new list view
  • Apply bulk changes faster
  • Configure percentage-based changes in bidding
  • View side-by-side performance data while subdividing Product Groups

Also see how One Single Ad Platform that Serves 3 Different Search Engine Audiences

In the previous version, Advertisers were able to view only specific group of product Ads which were arranged in a hierarchy view. But now with the new ‘List View’, Advertisers can view all product groups across an entire account, campaign, or ad group. This new feature also helps an Advertiser to sort list product groups based on name, bid, or specific performance metrics.

Sorting product groups by bids makes it possible to make bulk changes more faster than before. Now Advertisers have the option to edit bids by increasing or decreasing the percentage, as well as can specify a maximum bid threshold.

To help Advertisers make more informed about bidding decisions, Microsoft Advertising has integrated performance data into product group subdivisions.

With this data, Advertisers can see how certain categories are currently performing, which can assist with deciding how to set up product groups.

“All of these improvements will save you time and make it easier to view performance of your Product Groups and make bulk changes to bids and Product Group divisions.”

These changes will be rolling out to all Shopping Campaign advertisers over the next few weeks.

Also see how Google is Expanding Shopping Campaign to Gmail Users

To explore more updates on Microsoft and other Advertising Campaign strategies subscribe to our Blog.

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