Social Media Optimization (SMO)

Social Media Optimization (SMO) – Importance and Benefits for Business & Career

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Social Media Optimization (SMO) refers to the promotion of brand (product/service) through various social networking platforms such as Facebook, LinkedIn, Instagram, Twitter, etc. Social Media platforms are one of the greatest assets for improving a site’s organic search results and Web Traffic.

How did Social Media start to impact on the business?

Interacting with friends and family across long distance has been a major concern from centuries. But now, communication made much easier and faster with the presence of social media.

By 2006, Social Media sites like Facebook and Twitter became popular throughout the world. These sites still enduring as some of the most popular social networks on the Internet. Other sites like Tumblr, Spotify, Foursquare, Snapchat, Pinterest, etc. also popping up with social networking niches.

In India, about 2/3rd of the population spends time on different social networking sites which have reached to 351.4 million users in 2019. Live chat, instant status update, image and video-sharing have become a trend.

On the other hand, the use of social media has seen a drastic change. Companies started using social media for establishing a brand’s awareness, to maintain an online reputation, and to interact with the customer to build engagement. About 95.7% of organizations use social media to build communities, 76.1% for highlighting brand news, and other platform parameters also include a number of likes, share, and comment. The role of social media in business and consumer market is undeniable. It replicates the change in consumers’ behavior used by brands to build communities for interaction and spreading the news.

Thereby, the impact of social media on business is leading its popularity beyond the core role of mere communicating information.

Also See: What is Search Engine Optimization (SEO) – How does it work?

How Social Media Optimization (SMO) benefits your business

As we said above Social Media Optimization (SMO) plays a vital role in all aspects of the business to increase its reach through different social networking sites (like Facebook, Twitter, etc.). If you have a website, you can consider SMO Services to promote your brand.

All the business ventures in India rely on social media to understand their customer needs for the brand’s promotion and to measure the success rate. For example, Companies pay attention to LinkedIn for connecting with Business Professional and relied on social media platforms like Facebook for building customers’ engagement, followed by Twitter, Instagram, YouTube, etc. 

Also See: What is Pay-Per-Click? Importance and Benefits of PPC Advertising

Here we have listed some of the Top Benefits of Using Social Media Optimization (SMO) for Business

✓ You can extend the reach of your business by leveraging through various social networks

✓ Your audience on Social Media can easily link back to your website

✓ Drive Traffic to your website

✓ Brand awareness

✓ Attain customer’s trust

✓ You can share your engaging content  and spread across social channels

✓ Your website visibility gets a boost

✓ Your business’ conversion rates escalate

✓ Cost-effective when compared to the traditional mode of marketing

Career Opportunities in SMO

As the companies started adopting Social Media as one of the powerful resources for business progression, the career demand for Social media Optimization (SMO) has also extended with innumerable job opportunities. From 2.4 Lakh job vacancies in 2018, the Digital Marketing industry is expecting 4 Lakh SMO job openings in 2020.

So by understanding the importance of social media’s presence and job demands, many of the individuals are taking up Social Media Optimization training program and getting placed as a Social media marketer.

We hope, this blog gives you the basic understanding of Social Media Optimization and its importance & Benefits for every business and career. Don’t forget to share your thoughts on Social Media Optimization by commenting below.

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