Top 5 Marketing Certification Programs that strengthens every Marketer’s effort Incredibly

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Are you a Marketer who is looking for best marketing approaches that helps to upgrade your skills and effort in a rewarding way? Then, this blog is definitely for marketing professionals like you who want to stand out in this fast-paced and ever-changing world.

E-Search Advisors, being a pioneer in the field of digital marketing adopts latest digital marketing strategies and techniques, and this day-to-day practice thrived us to do holistic research on the growth of marketing profession in 2020 and beyond.

Here, we have listed some of the Top 5 Certifications for Marketing Professionals and among those we have discovered that the Certification Numbered ‘3’ has all the essential qualities that today’s Marketer should know.

1) Brand Management Certification

Brand management has become one of the most important aspects of business strategy today. Setting effective brand management strategy works as the central organizing principle for creating successful marketing decisions and executing actions. Whether you are a Brand Marketer, Business owner or entrepreneur, this certification program provides an essential framework to build and manage a great brand.

By taking up this Certification program, you will learn how to

  • Identify and Analyze relevant information that helps to measure brand performance.
  • Recommend what actions are required to address brand implications by identifying through data analysis for long-term sustainability.
  • Define the foundational building blocks for your brand purpose by understanding the target audience and craft integrated marketing communications.
  • Identify opportunities and threats that affect your brand’s position
  • Create a brand positioning strategy for your niche market, and identify various modes of marketing communications that would effectively reach the brand’s target market.
  • Finally explore brand assessment and management strategies for the allocation of resources to ensure whether brand performance is optimized and brand objectives are met.

2) Marketing Analytics Certification

Today’s organizations have oceans of data where they need a marketing analytic expert to structure and organize business insights with instant and meaningful information. This certificate program will guide you on all the essential methods of marketing research using data and analytical tools which will be helpful for you to measure the effectiveness and efficiency of your digital advertising campaigns. From market response models, customer preference measurement and product positioning to customer lifetime value, this program will help you to harness the power of data and improvise your marketing efforts as well.

By taking up this Certification program, you will learn how to

  • Optimize budget for paid search advertising
  • Measure advertising effectiveness and efficiency using the Analytics tool
  • Make budget allocation decisions by attributing sales outcomes to specific marketing channels based on consumer preferences
  • Articulate a strategic foundation for customer segmentation and how it fits into the process of developing marketing strategy
  • Articulate potential uses of ranking factor analysis
  • Interpret a scoring model to make marketing strategic decisions about potential customers
  • Examine data relevant to customer lifetime value
  • Develop market response models for improving sales, market share, and business margins.

3) Digital Marketing Certification

Digital marketing is the act of promoting and selling, products and services by leveraging online marketing tactics such as Social Media marketing, Search Engine marketing, YouTube Marketing, Google Analytics, and more. Today, the digital marketing industry is growing at a tremendous rate and has innumerable job opportunities for aspiring marketers, entrepreneurs, and working professionals.

A business without Digital Advertising Campaign is more likely to say – A ship without captain. So, enrolling into Digital Marketing Certification program helps you to harness all the essential skills to boost your online promotional efforts incredibly.

By taking up this Certification program, you will learn how to

  • Grow any size of Business Online from scratch
  • Identify key players and types of companies involved in brand advertising
  • Gain Expert-level exposure on which online platform to promote your brand accurately
  • Plan, design, and run cost-effective ads on Online Platforms (Google, Bing, Facebook, etc.)
  • Thoroughly assess client’s need and determine marketing objectives to generate leads, brand awareness over multiple times and double Return-on-Investments (ROI).
  • Set up, track and manage user statistics through Google Analytics Tool
  • Analyze opportunities and strategies associated with paid advertising on digital platforms
  • Promote Ads associated with social media platforms by focusing on target niche audience and take control of your own
  • Pull all your digital marketing ideas together into a single, integrated plan, based on your organizational priorities and resources.
  • Make Money as an Affiliate Marketer, Blogger, Influencer, Freelance Marketer, etc.

4) Public Relations Certification

Public Relations (PR) is the practice of gaining target audience exposure based on their interest. As a profession, public relations tend to be challenging and rewarding. To pursue your career in PR, you should be well-versed in establishing new channels of communication to enhance the business with more opportunities in the future.

By taking up this Certification program, you will learn how to

  • Build a PR strategy that generates brand popularity, increases website traffic, leads, builds community and gain customers attention.
  • Manage, implement and measure the success of your PR strategy.
  • Use social media, video, content and traditional media to gain publicity.
  • Generate your own media stories.
  • Manage a crisis / handle negative publicity.
  • Build authority and leadership opinion through the media.
  • Find out which audience are worth targeting.
  • Get help from the instructor and a community of seasoned PR pros by joining social media group.
  • Create stories that reinforce your brand messaging and capture your audience’s attention.
  • Bring this all together into a comprehensive public relations and communications strategy that shows what you are going to do, why you are going to do it and how you are going to do it.

5) Product Marketing Certification

Product marketing is the process of bringing a product to market and to track its overall success. To pursue your career in product marketing, you need to do thorough research on niche audience needs and what type of product they are looking for.

Enrolling into Product marketing Certification program will help you to equip your knowledge on how to create those marketing strategies and techniques. From positioning to designing a measurable product, learn how to launch your product and sale over cross-functional business.

By taking up this Certification program, you will learn how to

  • Coordinate for launching your product on market to drive leads, sales and customer retention.
  • Measure and evaluate the effectiveness of product marketing on business growth.
  • Use battle cards, flowcharts, and competitor analysis to make data-driven decisions.
  • Understand the process of creating Go-to-Market plan with clearly defined objectives, effective strategies and realistic tactics to accomplish them.
  • Understand product positioning and effective selling value to various stakeholders.

Also see: An Important Marketing Certification that Marketers shouldn’t miss for a Successful Career

No matter whatever marketing profession you are interested in, these top 5 Marketing Certifications will nurture your career with in-demand value in 2020 and beyond. Also, to take up these Certifications it requires no prior experience and suitable for all types of businesses.

Other than these Top 5 Marketing Certifications, if you find any other Certifications as most demanding and suitable for marketing professionals then do share your suggestions in the comment section.

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